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CRM Fundamentals

Course Description

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.

Key Concepts Covered Include:

  • Why do we need CRM?
  • • CRM Among Top Management Tools
  • • What is CMR, or what are its definitions?
  • • CMR’s related concepts and tools
  • • CMR’s evolution
  • CRM Applications
  • CRM Implementation